Choosing the right image to support your statement isn’t easy if it has to represent an intangible idea. What kind of photos would you choose to represent ideas such as collaboration, execution, increased sales, or creativity?
Consider the word “idea“. If you are like the rest of us, chances are the first image you thought of was a lightbulb… But rest assured you were definitely not the first wizard to think of it.
There are literally 100 more where that came from… 101 B2B Business Clichés is a hilarious collection of overused photos often chosen to communicate abstract ideas. The site was created by the UK-based IAS b2b Marketing.
I am guilty of using a few of these. But admitting that there is a problem is the first step in the right direction. In a world of trade ads and powerpoint slides, we must press on.
It turns out that money can’t buy happiness or motivation. It works well for motivating people initially, but only to an extent that it creates a willingness to work. When used as a sole motivator, monetary incentives can even stifle creative decision making and problem solving skills in knowledge workers.
The visually engaging presentation above summarizes the ideas behind Dan Pink’s book, Drive: The Surprising Truth About What Motivates Us. When I saw this video, I had to check out the book, and was fortunate enough to find the time to finish the audio version of over the last two months.
The studies Pink highlights suggest that adding more money to the equation doesn’t necessarily prompt better performance, especially when the work requires judgment-based decision making and pro-activity. Many management “incentive plans” for employees are based around monetary bonuses and compensation.
So what really motivates us to become better at our jobs (or do anything constructive for that matter) continuously? Read Full Post »
You may think all the great ones are taken. Not so.
For help finding an original, descriptive, and memorable domain name for your web site, here are some great tools that will make your search more efficient.
“Authenticity” is defined by Webster as: “True to one’s own personality, spirit, or character.” It is also a synonym for “Genuine”, which can be defined as “free from hypocrisy or pretense.” When you craft your marketing messages, How can you create them free from overblown or cliche claims while still delivering a story compelling enough to sell your product or service? Read Full Post »
Ron Ashkenas, author of “Simply Effective,” explains why a simpler, more productive workplace starts with you. Here is the book synopsis via Harvard Business Review: Read Full Post »
Carson Coots
Creative strategy, design, web development and video production services.
Choosing the right image to support your statement isn’t easy if it has to represent an intangible idea. What kind of photos would you choose to represent ideas such as collaboration, execution, increased sales, or creativity?
The visually engaging presentation above summarizes the ideas behind Dan Pink’s book, Drive: The Surprising Truth About What Motivates Us. When I saw this video, I had to check out the book, and was fortunate enough to find the time to finish the audio version of over the last two months.
Drive: What Really Motivates Us?
6 Incredibly Useful Tools for Discovering Great Domain Names
How to Build an Authentic Brand