101 Marketing Clichés

Posted on October 21st 2010

Choosing the right image to support your statement isn’t easy if it has to represent an intangible idea.  What kind of photos would you choose to represent ideas such as collaboration, execution, increased sales, or creativity?

Consider the word “idea“. If you are like the rest of us, chances are the first image you thought of was a lightbulb… But rest assured you were definitely not the first wizard to think of it.

There are literally 100 more where that came from… 101 B2B Business Clichés is a hilarious collection of overused photos often chosen to communicate abstract ideas.  The site was created by the UK-based IAS b2b Marketing.

I am guilty of using a few of these. But admitting that there is a problem is the first step in the right direction.  In a world of trade ads and powerpoint slides, we must press on.

We Write Ads or People Die

Posted on August 14th 2009

“We live in a world of ads, and those ads need to be guarded by men with big ideas.”
-A Few Good Creative Men

How Best Buy Embraces Open Collaboration

Posted on February 14th 2009

People often champion the use of social media to reach customers and enhance marketing efforts…but what about using these tools to innovate from within? In this video, Best Buy CEO Brad Anderson describes how they have used social networks, Wikis, and other Web 2.0 tools to harness the expertise of it’s 175,000 employees and spur collaboration among them. Read Full Post »