Green is the hot thing right now, but many consumers are revealing that they are not willing to go the extra mile (or pay the extra cash) to purchase environmentally friendly goods and services.
Not only are we not willing to pay more, we are hip to the idea that many companies are trying to capitalize on the trend. If that wasn’t enough, some of us could care less about the environment and just want to look cool, studies suggest: Read Full Post »
Fellow Bobcats: Did you miss SXSW Interactive? The Texas State University School of Journalism and Mass Communication is hosting its annual Mass Communication Week, Oct. 25-28. It’s your chance to look to the future and hear professionals discuss issues, trends and careers in mass media. Check out the content on the site, watch the live streams and recorded videos and join the fun on Twitter and Facebook. Here is the schedule of panels and speakers:
You may think all the great ones are taken. Not so.
For help finding an original, descriptive, and memorable domain name for your web site, here are some great tools that will make your search more efficient.
“Authenticity” is defined by Webster as: “True to one’s own personality, spirit, or character.” It is also a synonym for “Genuine”, which can be defined as “free from hypocrisy or pretense.” When you craft your marketing messages, How can you create them free from overblown or cliche claims while still delivering a story compelling enough to sell your product or service? Read Full Post »
Ron Ashkenas, author of “Simply Effective,” explains why a simpler, more productive workplace starts with you. Here is the book synopsis via Harvard Business Review: Read Full Post »
People often champion the use of social media to reach customers and enhance marketing efforts…but what about using these tools to innovate from within? In this video, Best Buy CEO Brad Anderson describes how they have used social networks, Wikis, and other Web 2.0 tools to harness the expertise of it’s 175,000 employees and spur collaboration among them. Read Full Post »
Carson Coots
Creative strategy, design, web development and video production services.
Green is the hot thing right now, but many consumers are revealing that they are not willing to go the extra mile (or pay the extra cash) to purchase environmentally friendly goods and services.
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